Putting your home on the market can be a stressful process, especially when you don’t know what to expect. Fortunately, with the help of an experienced agent and this easy to follow guide, you can smoothly complete the process. Following these steps will help you prepare so you can get organized and sell your home for the best price possible.
What do you want to accomplish with the sale of your home? Do you want to make a certain amount of money that you can put toward a larger or nicer home? Do you need to sell it as soon as possible to facilitate a move to a new city or area? For example, if you need to sell quickly, you might want to price your home lower than if your goal is to make a certain profit margin. Your priorities will guide our strategy, so I'll be listening to what's most important to you, and we'll adjust our plan accordingly.
Knowing how to price your home is one of the most important parts of the selling process. When you set a fair price in the beginning, you’ll get the most interest from other Real Estate Agents and prospective buyers. Overpricing your home could lead to reduced interest, and underpricing leads to receiving less than what your home is worth. I study the market daily, and am skilled at determining the "sweet spot" -- the price range that will bring you the most attention and the highest return, the right list price. And at suggesting changes that will optimize your return without leaving money on the table. Rarely do I suggest an appraisal, but that is a possibility in some cases.
If you’ve kept your home in showroom condition since you’ve lived in it, you’re in the minority of homeowners. Once you price your home, it’s time to start getting it ready to be shown to potential buyers. This includes eliminating clutter, depersonalizing the space so that buyers can envision themselves in the space, making any small repairs, and doing a deep clean to make sure your home is in pristine condition. I have resources to help with whatever actions we take.
I will develop a marketing strategy that is perfect for advertising your home. This involves listing the home and then driving the right people to that listing through social media campaigns, agent-to-agent referrals, traditional media, or SEO advertising. My team creates a marketing campaign that aims to get the most possible traffic to your listing in the first three weeks after becoming a client. Check out the page with my Property Videos where you can tour my listings to music you know and love.
Receiving an offer is an exciting part of the process, but it doesn’t mean the journey is over. I will evaluate each offer and make sure the party making the offer is prequalified or pre-approved by a mortgage lender and that their offer is acceptable to you. If the offer is too low, you can make a counter-offer or offer other ways to bridge the gap, such as covering some or all of the closing costs, making repairs, adjusting the move-in date, or leaving some appliances or fixtures for the new buyer.
Once we deem the offer is acceptable, I will review the proposed contract to make sure it’s all in order and includes the necessary components such as deposit amount, down payment, financing, inspection rights and repair allowances, contingencies, settlement date, and a list of fees and who will pay them. When all is agreed upon between buyer and seller, and signed off, your contract is ratified.
You have accepted an offer and are now very close to the end of your selling journey. But first, you and the buyer must make a list of what needs to be done before closing. In some cases, your home may need to be formally inspected, surveyed, and appraised. In other cases, major or minor repairs will need to be made before the house can close. I will head up efforts to develop and execute this list, get each action item paid for by the correct party, and make sure everything is in order by the closing date. A few days before closing we will look of the closing statement provided by the title company to make sure the numbers and your proceeds are correct. If any moving assistance is needed, I can make recommendations to assist you.
You’ve reached the last step in the seller’s process. When you close on a home you are selling, you are legally transferring ownership of the property to the new buyer. You will handle final details such as canceling utilities, cable, lawn and trash services, and notifying your insurance company. Any items you can leave to assist the new owner, such as appliance manuals would be helpful. A welcome note, and sometimes a bottle of champagne are appreciated!
Once you have sold your home, you’re free to take the next step on your journey. Whether this is relocating to a new city, moving into a larger home, or downsizing and enjoying your life as empty-nesters, knowing all your selling responsibilities have been taken care of will help you achieve peace of mind for your new path.
Roxanne Watts, a seasoned real estate professional, offers a wealth of knowledge, dedication, and a strong network. Her extensive network and decades of experience in Northern Virginia make her a valuable choice for real estate needs in the area.